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Case study Coda template

Landing Page Copy Generator

A copyable Coda worksheet and ChatGPT prompt for drafting landing-page copy, featured in the Superhuman Docs Gallery.

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Torn-paper collage of a laptop showing a ChatGPT landing-page draft with a headline, benefits, and a highlighted call to actionTorn-paper collage of a laptop showing a ChatGPT landing-page draft with a headline, benefits, and a highlighted call to action

Project overview

I made a Coda template people could duplicate and use to write their page one section at a time. If they wanted help getting started, they could take the same outline into ChatGPT and bring a first draft back to the doc.

Timeline
Published January 2023
Project website
Open the template
Sessions
8.4k
Views
12.7k
Copies
382

The Challenge

A blank landing page asks you to make a lot of decisions at once. What belongs in the headline? Where do you explain the customer’s problem? What proof can you share, and what should a visitor do next?

I wanted to give people writing their own site a place to work through those decisions before they started laying out the page.

The Solution

I organized the worksheet into seven sections covering the hero, about, problem, solution, call to action, social proof, and footer. Each section explains what it needs to do and gives the writer a place to draft the copy.

The companion prompt follows the same order. It asks for the business type, name, and intended customer. Writers can paste it into ChatGPT and bring the draft back section by section. Four worked examples show how the same outline applies to an auto repair shop, a marketing agency, a podcast dashboard, and a time-tracking tool.

From outline to first draft

  1. Copy the doc

    Start with the worksheet and sketch the offer, audience, and action you want a visitor to take.

  2. Draft section by section

    Write directly in the worksheet or personalize the companion prompt and paste it into ChatGPT.

  3. Edit in the worksheet

    Bring the draft back into the outline, sharpen the headline, and add real proof for the claims you make.

The copy worksheet with hero-section guidance and blank headline and subheader fields
The worksheet explains what each section needs to accomplish and leaves room to draft.
The seven-section ChatGPT prompt with placeholders for the business and customer and a button to copy it
The prompt uses the same outline so the draft can go straight back into the worksheet for editing.
Superhuman Docs Gallery Featured docs row with Daniel Montgomery’s ChatGPT copy generator in the rightmost card
The template appears in the Gallery’s Featured docs row as “ChatGPT copy generator.”

The Results

I published the template in January 2023. The Superhuman Docs Gallery features it as “ChatGPT copy generator,” where people browsing for templates can discover the doc and copy it for their own project.

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