Encouraging cultural expression and education throughout Kentucky
The Central Kentucky Diversity Consortium provides a platform for professional relationship building, cultural expression & education, and the opportunity to engage in candid dialogs. After several years of live events, it was time to expand this movement to the web!
Event/Membership Landing Page for the Central Kentucky Diversity Consortium
The goal was to build an online hub for CKDC news, events and ticket sales, memberships and more. Our secondary goal was to have the web project finished in time to promote and sell tickets for their yearly MOSAIIC event (Multicultural Opportunities, Strategies, and Institutional Inclusiveness Conference).
Project summary
CKDC is a collaboration between Berea College, Bluegrass Community and Technical College, Centre College, Centro Latino, Eastern Kentucky University, Georgetown College, KY Latino Education Alliance, Kentucky State University, Transylvania University and the University of Kentucky to build relationships, launch programs and provide a platform for candid dialogs on diversity and inclusion.
They reached out to us for a solution that could address their challenges around keeping members updated and promoting upcoming events. The agreed-upon strategy called for an online website to keep their community members connected around consortium news, events, and workshops. It would allow users to create and manage profiles, purchase tickets for upcoming events, and submit required documents and dues for membership.
Our approach for this project was to give the users exactly what they wanted. As conveniently as possible. We succinctly explained the value and benefits membership has before directing users to the overview information of the latest event. This includes the event schedule, speakers list, and testimonials from previous attendees. Finally, we closed with a call-to-action for users to register for the event.
Providing users with a linear narrative they can follow before making a clear and direct request often strengthens their motivation and desire to take action.
The Strategy
The primary goal was to build an online hub for CKDC news, events and ticket sales, memberships and more. Our secondary goal was to have the web project finished in time to promote and sell tickets for their yearly MOSAIIC event (Multicultural Opportunities, Strategies, and Institutional Inclusiveness Conference).
We planned on executing this by designing an effective landing that would be developed using Webflow. Our idea was to build one micro-site around the CKDC community and the MOSAIIC event that could evolve into a larger online hub.
Goals of our design:
- Promote the MOSAIIC event
- Explain the mission of the CKDC
- Provide students with a schedule of the event
- Provide students with the ability to preorder event tickets
Proven Results
We were able to design a dynamic website that would function as the event page for the MOSAIIC event, as well as serve as the membership portal for members of the CKDC community. This would allow their users to stay up-to-date on membership status, upcoming events, and community news.
